As requested here are the presentation slides of the event.
THE ONLINE MARKETING FOR MUSIC CONCERTS WORKSHOP
HOW TO PROMOTE MUSIC CONCERTS AND EVENTS USING INTERNET MARKETING
ABOUT IT
Learn how to promote and market music concerts and events using online marketing! Focus on key items that produce results, including driving traffic, affiliate marketing, PPC, Google Analytics, and product leverage. Get hands-on experience while working on your own website in this cutting-edge workshop!
WHAT IT COVERS
MARKETING OVERVIEW
a) List of marketing strategies for music artists
b) Pros and cons
c) Why Internet marketing – market size, ROI (Return On Investment), etc.
INTERNET MARKETING BUZZ WORDS EXPLAINED
Understanding what is what, without the sales pitch
DRIVING TRAFFIC
a) setting up a website
b) setting up a place to buy and listen to your music.
c) identifying outbound channels (I.e soundcloud, genre specific channels)
d) speaking with your fans, not to your fans
e) identifying inbound channels (I.e Facebook, twitter, forums, blogs)
f) providing value to your fans besides your product
AFFILIATE MARKETING IN THE MUSIC INDUSTRY
a) identifying your target’s “hang-outs”
b) negotiating deals with website owners
c) tracking conversion and optimizing
PROMOTING EVENTS, MERCH, AND SURROUNDING PRODUCTS WITH PPC
a) overview
b) setting up an account
c) keyword research
d) writing ads
e) analyzing ROI
INTRODUCTION TO ANALYTICS SOFTWARE WITH GOOGLE ANALYTICS
Of course, awesome!
HANDS-ON WORKSHOP
a) create an online marketing plan
b) set up google PPC account
c) identifying 3 “hangouts”
CONCLUSION AND NETWORKING
Hang out with cool people
Registration will be $20. (pay at door)
Sponsored by West Coast Songwriters
Date: February 25th, 2012
Time: 11:00AM-3:00PM
Location: Media Local Studios
1220 Pear Ave, Studio E
Mountain View, CA 94043
google map
registration is CLOSED for this event
Looking forward to this workshop!
Thanks Melanie, we’re excited as well.
Most links at the top of your main page (products, studios, radpad,…) are broken, all leading to a page with the message: “The URI you submitted has disallowed characters.”. Do you really expect people to take you seriously as an expert in on-line marketing when your own we site is badly busted? First impression = Fail.
Joe,
I apologize for your experience. Yes, my website just went down. We are working on fixing it. No, I am not an expert in on-line marketing. I am hosting an event and bringing in an expert to help our friends in music on the subject.
I can not speak to everyone’s taking me seriously. I can tell you seriously, I wish you the best.
Sincerely,
Michael McConnell
Media Local Studios, Owner
Thanks again everyone for coming to the event. Here is the presentation slides as requested.
http://medialocal.com/ftp/workshops/online_marketing_for_music_concerts.pdf
Please post your comments and feedback below so we can make the next one just as great!
-Michael and Adrian
Excellent! These slides fill all the gaps in the notes I took. More please!